Ondřej Zícha is a Czech PPC specialist with international reach focused on performance marketing and campaign management across platforms such as Google Ads, Meta Ads and Microsoft Ads. He helps e-shops and companies from various industries acquire customers and grow through data, automation and effective work with advertising systems.He works as a freelancer with direct contact with clients, full insight into their business goals and personal responsibility for results. Unlike most freelancers who work as external capacity for advertising agencies, he works exclusively directly with clients and does not "resell" himself anywhere.It doesn't just address individual channels, but the entire performance mix based on what makes sense. It's not about being on one platform, but using the right combination of tools for maximum return.

Ondřej Zícha works on a monthly flat rate, not a percentage of the budget, so he has no incentive to spend more than necessary. In this day and age, when most performance is driven by AI and automation algorithms, the key is the right setup, data management, and input quality, not the amount of spend itself.Each client has full access to their account and regular reporting. The priority is on measurable results such as conversions, CPA and ROAS, not just clicks or impressions.He works with a limited number of clients to give him the space to address strategy, testing, and optimization in depth, not just "keeping campaigns running."

Ondřej Zícha has experience with e-shops, local businesses and B2B clients across a wide range of industries from fashion and electronics to construction and professional services. He has worked with budgets ranging from 10,000 CZK per month to millions in daily spend.Experience includes collaboration with brands such as Manna, Datart, Baťa, CTP, Alaskan Fisherman or Kalorické Tabulky and many others.He works best with clients who want to understand their campaigns, think about performance in context, and are interested in long-term collaboration.